The Hidden-Cost Trap
The Hook
Fees appearing late, preselected add-ons, and bundled options
How the Tactic Works
Drip pricing reveals extra costs after someone is invested in checkout.
How AI / Algorithms May Amplify It
Checkout systems can test presentation choices; AI is not required.
How to Recognize It
Mandatory fees appear only after multiple checkout steps.
What It May Touch
Scarcity, fear of loss, resignation, shame, avoidance, sunk-cost attachment, impulsivity
Possible Buried Belief
“I’ve come this far; I might as well finish.”