The Discount Trap
The Hook
Large markdowns, coupons, and savings claims
How the Tactic Works
A high reference price creates the feeling of obtaining a special deal.
How AI / Algorithms May Amplify It
Systems can test promotion presentation and retarget abandoned carts.
How to Recognize It
Savings presented more prominently than total spending or genuine price history.
What It May Touch
Scarcity, excitement, fear of missing a bargain, deprivation, lust
Possible Buried Belief
“Saving money means I should buy it.”